Noorderslag Interactive 2012
Just came back from an inspiring first Noorderslag Interactive. Definitely hope that the event will grow larger next year, in addition to the (awesome) Eurosonic Noorderslag music festival.
My favorite quotes and cases of the day:
Interactive Pigs
Can our ideas about meat and animal welfare change when it becomes personal? Kars Alfrink, a Dutch game designer, showed us his concept of an iPad app that let’s you contact pigs in a stall. Eh, well, just check out the demo:
Playing with Pigs: Pig Chase from Utrecht School of the Arts on Vimeo.
Quotes
“Your audience expects to be part of the creative process.”
Biggest trend in Interactive according to Shawn O’Keefe, festival director SXSW interactive.
“We had over 11 billion scrobbles, that’s over 71.596 years of music, in one year time.”
Last.fm’s Matt Sheret wants to learn from this kind of behaviour.
Catalogtree
Two years ago trading computers went berserk and started selling stock until stoxk exchanges where forced to close. 800 billion was lost in less than 10 minutes (but quickly recovered because they sold to low). Catalogtree and VPRO made an iPad documentary with interactive infographics to show how extraordinary the crash was.
Momkai
Harald Dunnink showed a lot of great cases and explained their choices in the process. Their Open Loops project for artist Pete Philly was a great case for a music + interactive festival.
I also participated in a very good ‘Scrum for the music industry’ workshop from Fabrique and had the chance to see a lot of great bands. Alamo Race Track in a church is certainly something I can recommend. Conclusion: Let’s hope the event grows in the next few years.
LEGO® Life of George, an interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Hard to explain, check out the vid.
It also reminds me of the iPawn by Jumbo I posted last month. This real + mobile app thing is definitely taking off.
